Phatduds
Street ready. Court approved.
A storefront with its own game.
A Shopify site for Phatduds, an Australian basketball shorts and accessories brand, connecting a bold visual identity with everyday online shopping.
The supplied desktop and mobile screens show the home page and product experience: expressive type, basketball imagery and a warm red-and-orange palette, with clear routes into the range.
Visit Phatduds ↗From the court to the storefront.
The home page pairs black-and-white basketball photography with strong red calls to action. Shorts, accessories and new arrivals give shoppers clear starting points, with the brand story and social imagery continuing further down the page.
The product takes the lead.
Large product photography sits alongside the essentials: price, size, quantity and an add-to-cart action. On mobile, the same information follows the image in a single column, keeping the path from browsing to choosing a pair straightforward.
