Suzuki Dealerships
One brand voice, every dealership.
A website for every dealership.
Suzuki has more than a hundred motorcycle dealerships across Australia. Each one needs a website that carries the national brand, but speaks for the shop on the corner: its stock, its offers, its opening hours.
The answer was a dealer microsite built on the content and components of the main Suzuki Motorcycles site. Campaigns, range pages and brand photography come from the parent site; the dealer adds what is local.
Visit Suzuki Motorcycles ↗Shared content, local voice.
A campaign launched nationally appears on every dealer site without anyone at the dealership touching it. The feed keeps the network current and consistent, so no shop is left showing last season’s offer.
On top of that shared layer, each dealer manages its own offers, new and certified used stock, services, social media and about information. The site is co-branded: clearly Suzuki, clearly that dealership.
Find a bike.
Buying locally means knowing what is actually on the floor. The Find A Bike module puts the dealer’s stock beside its details and opening hours, so a customer can move from the national range to a bike they can visit.
It was also the hardest part to get right. A stock module that works for one shop has to work identically for every shop, with content the dealer can maintain. That decision shaped the rest of the template.
Five first, then the network.
With over a hundred sites to deliver, the planning came before the building. Together with Suzuki, the team went through the main site and decided which components would carry through, which content would be locked, and which parts the dealer could edit.
One version of the dealer website was built, then five dealerships received it to customise and test. Their feedback came from the people who would use the site every day, so the template that went to the rest of the network had already been tested in a showroom rather than in theory.
The template, up close.
The same structure carries across the home page, the range and the bike builder. Photography stays large, the routes stay plain, and the dealer content sits below the national story.
